Strengthening Campus Radio Broadcasting Standards

In preparation for the upcoming Campus Radio Project, the Malawi Communications Regulatory Authority (MACRA) conducted training for newly licenced Campus Radios including Malawi Adventist University (MAU) staff. This initiative is part of MACRA’s pilot program, which is being implemented across selected universities in Malawi. MAU has been chosen as one of the beneficiaries of this exciting project.

The purpose of the training was to equip the university personnel who will oversee the radio project before its launch. The sessions covered essential aspects of running a campus radio station, ranging from the business side of radio to management structures, content monetization, and media ethics. 

One key focus of the training was how to run a radio station as a viable business. The trainers emphasized that a radio station must be financially sustainable to be successful. Staff were guided on how to create and sell content to generate revenue. They were informed that radio should not just be a platform for communication, but also a source of income. Without financial returns, the project would not be considered worthwhile.

A significant portion of the training focused on media ethics and legal obligations. MACRA's trainers covered various media laws outlined in the Communications Act, emphasizing the importance of objectivity, fairness, and balance in broadcasting. Attendees were also trained on the regulations that MACRA enforces to ensure the media landscape in Malawi is properly regulated.

The participants were given copies of the Communications Act to study, further reinforcing the legal framework within which they will operate once the campus radio station goes live. 

The final phase of the training delved into radio presentation and production techniques. The facilitator stressed the importance of thorough research to create programs that are relevant to the community. They also emphasized the need for diversity in programming and the necessity of using written scripts during broadcasts to maintain professionalism.